Every year, Anonyluv donates 3.33% of its sales to a Canadian non-profit organisation. This year, we've chosen one that is close to our heart: The Liam Foundation.
The foundation was created by Kevin Reason in honour of his son Liam, who was diagnosed with Mitochondrial disease.
What is Mitochondrial disease?
Mitochondria are the “energy factory” of our body. Mitochondrial diseases are long-term, genetic, often inherited disorders that occur when mitochondria fail to produce enough energy for the body to function properly. One in 5000 individuals has a genetic mitochondrial disease.
Every since Liam's diagnosis, Kevin has been working tirelessly to raise awareness and raise funds in order to find a cure. That relentless never-give-up attitude has led to a collaboration with the Montreal Children's Hospital putting in place clinical trials that have already shown promising results for both Liam and other children with Mitochondrial disease.
By all accounts, the progress thus far is just the beginning. Continued awareness and push to action will undoubtedly mean a brighter future for Liam and others like him.
We honour the warrior that inhabits both Liam and Kevin and encourage all of our Anonyluvers to donate by sending someone an Anonyluv gift box or visiting The Liam Foundation to find out more. You can also donate directly by visiting The Montreal's Children's Hospital Foundation website.
Every small gesture is a step to a brighter future. To quote The Liam Foundation motto, "Little steps but always forward".
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